Vex Appeal is a weblog and collection of projects by Guy Parsons, a game designer, online community and digital strategy dude in London, England. Read more about the saucy butcher boy here.

Portrait of the artist as a young man.

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projects:

law 37 / sleeper cell / lets change the game 101 things in 1001 days
psychopatch
LOLgod

elsewhere on the internets:

flickr
myspace
zoominfo
linkedin
facebook

guy.lewis.parsons@gmail.com

vexy young things:

jey biddulph
mike jewell
roo reynolds
dan hon
adrian hon
naomi alderman
steve peters

previously on vexappeal:

Back soon... Free Moshi Monsters Codes Spokeo... or spookeo, more like I'm Prove Very Where J.C Leyendecker and Team Fortress 2 Train of thought "Love Is Like A Bottle Of Gin..." Links for FAME people They Tell Stories Ffffudging it slightly

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Vex Appeal

Links for FAME people
Wednesday, March 12, 2008

Here is some of the stuff I talked about today:

Crysis Barrels, Toblo, making games in Excel, Gamasutra, Team Fortress 2's art, J.C Leyendecker, Portal and Narbacular Drop, Starry Night in Second Life, M.C Escher and Echochrome, Chorewars, 3001 from Come Out And Play, Audiosurf, 300 Game Mechanics (and other game design blogs), DEFCON, Desktop Tower Defense, Scrabulous (you know where to find it, son), Line Rider, Kingdom Of Loathing, Perplex City and Alternate Reality Games...

...and Sleeper Cell.

Heckle me virtually - my email is guy.lewis.parsons@gmail.com.

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People will see me and cry
Sunday, March 09, 2008

Fame!



Which is the backronym of "Fashion, Arts, Media Eastmidlands" (points for effort), an event at De Montfort Uni on Wednesday, where I am speaking about games and specifically games outside the traditional developer->publisher->PC/console framework. And maybe I will get around to putting something online about it too.

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by:Hook or by:Crook or by:Larm
Sunday, January 20, 2008



By the by, I'm going to by:Larm in Oslo in a month's time, gadding about, enjoying some sweet Scandinavian tuneage, and talking for A WHOLE HOUR about music, technology, culture, history, sex, death and A-Ha. Probably.

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Lessig on a read/write culture
Sunday, November 11, 2007



This is a great talk by Larry Lessig on the importance of read/write creativity that really deals with the roots of what I talked about in my presentation on rock'n'roll storytelling, and goes on to explore how 21st century copyright law is stifling cultural participation. Even if you're familiar with the material, it's worth checking out the first few minutes for a lesson in the deployment of awesome historical anecdotes.

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Building a business on free presentation
Tuesday, November 06, 2007



So last night I had the pleasure of speaking at Building A Business On Free. I kicked things off by talking about the music industry from an outsider's POV, comparing and contrasting being a new artist with being an internet startup. I have to say researching this talk was an eyeopening experience. To any new online startup who thinks they've got it hard, imagine if your VCs ran your ops team and could decide to just stop promoting or manufacturing your product, and in fact could stop you from manufacturing it or marketing it too! Scary business, huh?

My Building A Business On Free presentation is here.


This was followed by a great panel discussion which I learned loads from, not least from the insightful Andrew Dubber who had a great no-nonsense take on things, completented by Kieron (who runs the small label that owns Nizlopi) and Davey from The Crimea, who recently gave away their album for free, and so were able to bring practical insight to the discussion.

It was an interesting chat - we spent a lot of time talking about strategies for success for individual acts (mostly of the Godinesque "remarkability" flavour) although it would've been great to discuss what new equilibrium we thought the industry as a whole might find. I'm sure I'll be able to read about on Andrew's blog sometime though :-)

There was also this guy who seemed uppity that we weren't acknowledging the role of music producers in the process. My own personal response is simply that it doesn't pose a particularly interesting problem (at least from my POV) - no matter how bands make money or what they do with their music, they'll still want to make great sounding records, and they'll still need producers, so I don't really see what the matter is. He also criticised music retailers for "not doing enough to sell music" which is perhaps true (he produced an act that merged jazz and hip-hop sounds and HMV pointblank refused to stock the album in both section, a perfect illustration of endemic pigheadedness) but then he praised the supermarkets and other retailers constantly doing new things to drive the price of goods down and get customers buying. This struck me as a terrible example, because if there's one set of producers getting shafted more than musicians by major labels, it's farmers getting driven to the point of bankruptcy by major retailers insisting on lower and lower prices.

All in all, a mind expanding evening, and one that's apparently left Jey plotting to get to Xmas #1, something I entirely support, as long as a get a cameo in the music video.

(One thing I did learn in terms of presenting is how much the space matters - I kind of had a bar in my way and then had to lean on it to get near the mic, adopting the "conversational barman" pose, so it was hard to get into the right frame of speech and restrain myself from chatty rambling. I think it was alright, though, but something I'll watch out for in the future!)

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Building a business on free
Friday, November 02, 2007

I'm talkin' 'bout my generation, and also about Building A Business On Free, this coming Monday (November 5th) at The Worship nr Old Street/Moorgate. It's a presentation and panel discussion thang, and should be really interesting, so come along. It's free, and allegedly you can register somewhere on the CIDA website, although I can't work out where, so it's probably best to email them, or call Jessica Green on 020 7247 4710.



Thanks very much to Toks Majek-Akisanya from CIDA and Jonathan Robinson from Musictank for putting the event together and inviting me to speak. I'll be putting my presentation online after the event, like my rock'n'roll storytelling one.

Tootles!

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Mashup
Monday, October 01, 2007

I talked at the Reader/Writer Mashup the t'uther day and it was topping good fun. The Penguin offices - which my fellow speaker Kate Pullinger memorably described as "the house that copyright built" - are bloomin' lovely. Here's the view from the 10th floor where the seminar was:



Nice, innit? Here I am IN ACTION:



Anyway, thanks to all the nice feedback from people, it meant a lot - especially as it was my first Talky Thing. I'll put my presentation online soon, maybe with the audio that Roo kindly sent me. He also took the above photos, for which I'm very grateful. I'm going to be on another panel or two soon (probably talking about something completely different) so more deets nearer the time.

Thanks to Ruth at The Reading Agency for inviting me. The event was co-run by Creative Partnerships, who run an interesting program that gets creative professionals to run events and classes in schools, so if that sounds interesting click through to apply. Alternatively you could always start teaching right away with the newly alpha'd School of Everything...

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