Vex Appeal is a weblog and collection of projects by Guy Parsons, a game designer, online community and digital strategy dude in London, England. Read more about the saucy butcher boy here.

Portrait of the artist as a young man.

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projects:

law 37 / sleeper cell / lets change the game 101 things in 1001 days
psychopatch
LOLgod

elsewhere on the internets:

flickr
myspace
zoominfo
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guy.lewis.parsons@gmail.com

vexy young things:

jey biddulph
mike jewell
roo reynolds
dan hon
adrian hon
naomi alderman
steve peters

previously on vexappeal:

Back soon... Free Moshi Monsters Codes Spokeo... or spookeo, more like I'm Prove Very Where J.C Leyendecker and Team Fortress 2 Train of thought "Love Is Like A Bottle Of Gin..." Links for FAME people They Tell Stories Ffffudging it slightly

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Vex Appeal

Mixed business
Thursday, January 24, 2008

Some stuff I've meant to be blogging...

First. I'm working for a PR agency at the moment. It's good, and not just because of the office doggins, who is frankly adorable. Online stuff is all a bit new for them (and PR is likewise new for me) so we're making it up as we go along, in the best possible sense. I think the main difference is that most bloggers and social media types aren't sitting there at 2pm going "fuck, I have to file something in 45 minutes time" desperate for anything vaguely resembling a story. It's just a tougher sell, and rightly so.

Talking about journalistic desperation for a story, another office feature is the big widescreen TV permanently tuned to News 24. I think it makes us look up-to-the-minute when clients come in or something... anyway, you sense a deep and abiding longing for stories to Go Big. They spent a whole day filing reports from the North of England about how it was "almost flooding" and how "nervous" the populace was. And of course the Heathrow "crash" was reported on exclusively for 4 hours solid. You end up rooting for the reporters who are in turn rooting for something to burst into flames, go bankrupt or resign from the very highest levels of government. Something, anything, to not play the Amy Winehouse crack-smoking footage for the fifth time that hour. Charlie Brooker, as always, is damningly accurate on the topic of 24 Hour "News":



Warren Ellis, meanwhile, shows us that television is best not just ignored but destroyed completely.

Another side effect of the new PR gig is that I'm now the proud owner of all of the RSS feeds Anthony reads (for it's him I'm covering for, while he's in Brazil) imported into my Netvibes wholesale, so I'm reading a metric ton of new blogs. It turns out there's this whole sphere of ad /marketing people blogging very interestingly about all sorts of things, but ultimately every time I see the word "creative" used as a noun it makes me want to vomit blood out of my eye sockets. (As in "that's a great piece of creative" or "I'm a creative" or whatever.)

Onwards. Two great articles about the otherwise opaque world of financial trading have been doing the rounds recently: this quasi-walkthrough at the London Review of Books and an interview with a hedge fund manager at n+1, and although a bit dense in places is actually all the more interesting for it. There's something good about jargon. I always like to look over the bridge column in yer quality paper:

Borker (North) and Doub were using the weak no-trump, opening one no-trump with 12-14 points. So North had to start with one club. South used an inverted minor-suit raise, promising at least four clubs and game-invitational or stronger values... Now West entered the auction with a two-diamond overcall, leaving North unsure what to do. He contemplated doubling, but was not certain how it would have been interpreted by his partner.
Absolutely no idea what's going on there, but it sounds great. It's like calling the final card in Texas Hold 'Em "the river" rather than, I don't know, "the final card." I played some poker with my mates the other day and cleaned up thanks to my erratic, n00bish betting that remained impervious to any reasonable analysis. Emboldened by this victory (and then reading all about kids younger than me making millions) I had a quick go online for play-money and found it to be the dullest gaming experience of my entire life. I had to go and play Team Fortress 2 for twelve hours straight just to take the bad taste away, seriously.

J.J Abrams (of Lost, Alias, Cloverfield... and Mission Impossible III)giving an entertaining talk on 'mystery' at T.E.D:



Now, I think this is interesting, because it helps explain the central failing of Lost, which is the lack of answers, or satisfying answers at least. Basically he's saying that speculating and wondering is such fun, why bother with actual answers? It's a bit like saying "being hungry for something to eat is a pleasure... so let's just never eat." The problem with Lost is it never committed to the idea of an unsolvable mystery, or a central Rorschach blot of a mystery which we could interpret as we'd like. (cf. the Blair Witch in the epynomous project, where it's clearly an intentional blank page for you to ascribe your worst fears to.) Instead it keeps the viewer hooked with the promise of finally finding out what's going on. So all told, I think Abrams' idea of a Mystery Box is more likely to crop up in specific, constrained instances (like film) to create a particular effect. He seems to think that "what happens next?" is itself a Mystery Box - I disagree. It's the difference between the box you open and the box you don't. Lost, of course, is a series of nested Matryoshka-doll style Mystery Boxes.

= = =

OK, I think I'm about done here for now. Oh, I think I'm moving to Oxford soon, so if you know
of any two-bed places or thereabouts going free in the next three months or so, give me a nudge. And in a week's time I'll let you know the outcome of the Let's Change The Game adventure!

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