Vex Appeal is a weblog and collection of projects by Guy Parsons, a game designer, online community and digital strategy dude in London, England. Read more about the saucy butcher boy here.
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Good post bad post Good post on Culture Making about the shift in corporate discourse from the stuffy and jargon-filled to the happy, smiley Innocent (tm) tone of voice. Namely: it's starting to get a bit annoying. My take is that Innocent is a bit like one of those genuinely great people you meet and want to be a bit more like. But they aren't cool because of what they do or what they wear or the jokes they crack* - they're cool because they're sincerely themselves. The real lesson is that if you're a good company doing good work, relax, and speak from the heart. If you've got something to hide, feel free to try and hide behind meaningless biz-speak, or as seems to be more and more the case, a lovely but equally meaningless cute sweet pile of sugar and daisies and flowers and stuff. Jokes. Does Lassman really think publishing companies can take a joke at their own expense? Well, maybe he does. But he's wrong. We can't.Ace. *Note: this excludes the people who actually are cool purely due to what they do, the clothes they wear and the jokes they crack. And to these people I say: well done! Because the obvious other lesson you can draw from my argument is that if you are, in fact, a tosser (or corporate-scale equivalent) for the love of god at least try and pretend you aren't. Labels: branding, culture making, innocent, penguin, publishing |