They Tell Stories
Tuesday, March 11, 2008

Six To Start, the creative/interactive agency founded by Dan and Adrian have just released their first game-slash-thing: We Tell Stories, for Penguin Books.



Let us follow along and see what unfolds! Oh, you can win 1300 books too, which is pretty cool. I have to say, I do like the stuff that Penguin get involved with. I'm sure it'll horrify some ROI-focused beancounter somewhere, but there's a relaxed spirit of experimentation at play, in contrast with other brands that create the impression they're desperately chasing the next big thing. Without disparaging Jeremy's strategic brilliance, it's much more like "Get people to write a novel in wiki format? Yeah, why not eh? Whack something into Second Life? It'd be a shame not to!" And actually this goes beyond digital (and even their great blog) into loads of their stuff (I know it's technically marketing, but it feels more like stuff) , like the "design a cover" thing and their pretty embossed Great Ideas and the re-emergence of their classic livery or what have you. It's all done in quite a light, gleeful way. Well done Penguins.

PS: This is long to compensate for the fact that in an ideal world I'd have blogged about all these things individually.

Labels: arg, penguin, six to start, this is good

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