Playing with money
Wednesday, July 18, 2007

You see a lot of game-type mechanics in web apps these days. Here's a good example from LinkedIn:



In fact there's a whole really-quite-good presentation on this sort of thing, if you're interested. Another thing: you see a lot of heated discussion on the internet about credit scores - what they are, what they should be, how to improve them, all that sort of thing. Shouldn't they be more readily accessible to consumers? It'd be useful and motivating.



There's tons of other data that companies and organisations hold on people, and that's the sort of thing that people have classically regarded with suspicion. But the success of companies like Amazon shows that users don't give a damn about their data if it's given back to them in interesting ways. What if Ocado guessed what sort of meals you'd been eating recently and suggested other potential recipies? Or mentioned that other people who order passionfruit also like guava? Or that the amount of salt in your average weekly shop is dangerously high?

If you're a company and know something about someone, try telling them about it. Chances are, they'll find it interesting - people love hearing about themselves, right?

Labels: credit score, games, linkedin, ocado, web apps

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